1) Describe your interviewing strategy. What questions do you intend on asking? Who are you going to ask?
I'll be asking college students on my floor. I'll go door to door, and ask them to read my idea and tell me their thoughts. If they think it's useful/effective/something they want.
2) Conduct the interviews.
3) Reflect on what you learned.
There is a need that should be met by many bicycle owners. They want protection and security for something that they invested in, which isn't an unreasonable request. Also my pitch should have a more clear example of what costumers can get out of the product - an explanation of what each piece is specifically instead of an idea of what the "experience" of the product is.
Hi Kristiana, great job on your blog post! I think you definitely interviewed the appropriate target audience, so your results must have been helpful. I think your idea sounds like a very practical solution to a problem that a lot of people have to deal with, especially in the local community. Therefore, you would probably be very successful if you decided you wanted to really implement your idea and bring this business venture to life. Best of luck with your project!
ReplyDeleteIf you want to check out my "Interviewing Customers No. 3" blog post, you can find it by following this link: http://entrepreneurshipbyisa.blogspot.com/2016/02/interviewing-customers-no-3-week-6.html
Hey Kristina
ReplyDeleteI like what you wrote as a reflection! For future reference, try to embed more open-ended questions in the interviews to get a better insight on what exactly is your customers' need. You actually want to get feedback from them and not just whether they want your product or not.
Good job!
-Hala, TA
Kristina,
ReplyDeleteGood job on the interviews! For your index card that had your pitch, try to have it shorter and more concise. It was beautifully written, but it was very long with some larger words that made it sounds a little more sophisticated than it actually was. Customers value knowing what the procudt is right away or they will be turned off by your product. Other than that, keep it up! Here is the link to my customer interviews! http://adventuresofentrepreneurship.blogspot.com/2016/02/customer-interviews-no-3.html