1) What found the section dealing with Benetech. It reminds of me of an underdog story because no one thought he could achieve his idea, but he did it anyway, was was successful. He took on an idea no one else wanted to which was revolutionary.
2) What i found confusing was the part of the text where Hawken made a point about how the industry should handle hamburgers - with specific wrappings, and how they should plant two trees for every car sold. As if this will be the way to save our planet? It seems highly unrealistic in my opinion.
3) I would ask the author what are the biggest challenges an entrepreneur has to overcome, and I would ask why the industry feels the need to "cover their footsteps" with all these eco-friendly suggestions.
4) One part of the reading that I don't agree upon is the section about ethics. I don't think businesses truly care about doing things the right or wrong way - as long as they're succeeding. It may sound selfish and harsh, but that's my honest opinion.
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