1) You.
I am Kristiana.
My skills are that I am skilled with organizing programs, ideas, and delegating tasks. My experiences are quite limited, I haven't been given many chances to expand on building items and creating new ideas - other than the Catalyst show from last Summer.
My aspirations with this concept are to have something that protects the consumer from one of the worst feelings they could encounter, which is having something stolen/taken from them, also prevent the feeling of helplessness and on a grander scheme distrust in the world. I see this business as a hobby that I am passionate about, I don't think it would ever become my entire career.
2) What are you offering to customers?
I will give the customer a feeling of control, when in this aspect it is usually taken from them. Bike theft can happen blindly at any time, this business venture allows peace of mind to the consumer, which can release stress.
3) Who are you offering it to?
Anyone who owns a bike can own this product. Those most interested would probably be high school, college, and graduate students. An age range of about 15-30 would be the most targeted demographic. Or anyone who owns an expensive bike and wants added protection.
4) Why do they care?
"They" care because they don't want their property stolen. I bought a bike this past summer that was over $700 and if I had a lock that could allow me to know if anything was happening to it at any time while I wasn't there, I would buy it. "They" care because they don't want their personal property taken from them - I don't think anyone would.
5) What are your core competencies?
The entire basis of the company is providing protection/safety to the customer. We want them to not be afraid of theft occurring, by leaving their bike outside a class, or by the library. We want to make people feel safe and develop trust and security for the bike owner.
I think all of these elements build on each other. They fit together to describe the experience we want costumers to receive when they buy our product. We aren't "in the business" just to make money. We want to make an impact, and change experiences of bike owners around the world.
Hey Kristiana,
ReplyDeleteHaving interpersonal/communication as one of your skills is already a huge positive that will allow you to find unmet needs, how to speak to, and how to help others. Providing a company that contributes to others protection and safety for their personal items will usually allows come out at a good start with a few good reviews. Your idea is a lot more sound (<---play on words if you look at my blog post idea) than mine as it will let individuals not feel helpless when their goods are stole while mine just relieves stress in an environment where relaxing is a must. We're both trying to improve the lives of others though, and that's great.
If you would like to see my blog post, here's my link: http://thisisnotawkward.blogspot.com/2016/02/idea-napkin-no-1.html
Kristiana, I think you've identified a need here that many people would like to find a sound solution to. Due to the fact that you're well equipped to help other people, it's smart that you're interested in a security style business that helps separate the good from the bad. Even though this idea has already been used in different forms, you could be quite successful if you're the one who executes it the best. Keep up the good work, and feel free to check out my napkin idea if you get a chance: http://jakesmithent3003.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDeleteI think you're idea is a good one as I am in the market to purchase an expensive bicycle in the near future. I will be riding it mostly for fitness and I hope I don't have to lock it or affix it to a stationary solid object, but if I had to, I would definitely appreciate the option of utilizing a product such as your concept. Not everyone has the option to drive their bike on a bike rack as they may use it for committing so its cool that your product would offer security and safety to folks who want their expensive bicycles protected. If you'd like to read my blog you can find it here: http://ruben-s-castro.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDelete