Idea Napkin No. 2 - Week 9

1) 

I am Kristiana! I'm a very friendly and out going person. I find the ability to talk with others and connect with them very easy. As I stated in my last post, many of my strengths are found in my interpersonal skills and organization. These strengths are helpful in not only the business world, but in my personal life as well. These skills allow me to be efficient with my time and my commitments, and also develop relationships with those whom I come into contact with. With my product of Wheel Watch, I want to return security and piece of mind to the person who buys my product to protect their bike. When something is stolen from you, you often times feel helpless and at a loss, I want to return the feeling of safety and security to the consumer. 

2) What are you offering to customers? I will give the customer a feeling of control, when in this aspect it is usually taken from them. I am offering customers protection for an object in which they have invested a lot of money into. I will give bike owners peace of mind, so that when they leave their bike somewhere they know that it is safe, and they don't need to have any stress or anxiety while they're out and about. Bike theft can happen blindly at any time, this business venture allows peace of mind to the consumer, which can release stress.

3) Who are you offering it to? Anyone who owns a bike can own this product. I think that athletes would be interested who have professional racing bikes, or bike owners who own nicer road bikes for exercise. However, those most interested would probably be high school, college, and graduate students. An age range of about 15-30 would be the most targeted demographic. Or anyone who owns an expensive bike and wants added protection. When I first start marketing this product, I will target college students, I am relatable to them and I am their age. I also own a nicer bike so I know what these people are looking for when it comes to security. 

4) Why do they care? No one wants their property stolen from them. Especially something as expensive as a bike which can range into the thousands. The owners of these bikes want their assets to be safe. They want to be able to leave their bike locked somewhere without being scared it will be taken by someone.  

5) What are your core competencies? 

The entire basis of the company is providing protection/safety to the customer. We exist to please our consumer, we listen directly to what they want and we directly apply their requests. We want them to not be afraid of theft occurring, by leaving their bike outside a class, or by the library. We want to make people feel safe and develop trust and security for the bike owner.

I think all of these elements build on each other. They fit together to describe the experience we want costumers to receive when they buy our product. We aren't "in the business" just to make money. We want to make an impact, and change experiences of bike owners around the world. 

Feedback Memo:

1. Having interpersonal/communication as one of your skills is already a huge positive that will allow you to find unmet needs, how to speak to, and how to help others. 

2. Due to the fact that you're well equipped to help other people, it's smart that you're interested in a security style business that helps separate the good from the bad.

3. Providing a company that contributes to others protection and safety for their personal items will usually allows come out at a good start with a few good reviews. 

4. I think your idea is a good one as I am in the market to purchase an expensive bicycle in the near future. I will be riding it mostly for fitness and I hope I don't have to lock it or affix it to a stationary solid object, but if I had to, I would definitely appreciate the option of utilizing a product such as your concept.

5. I used these ideas when re-inventing this post by listening and building upon what was appreciated and what seemed to just be "fluff." Many people appreciated the fact that I was comfortable working with others and had the ability to connect. Others appreciated that my purpose is to truly help other people, especially in a security style type of product. The last member even expressed interest as he is an example of someone who would want to buy my product!