1) The biggest surprise from this section was the part that talked big name brands. It was surprising that big name brands have trouble with their performance, I would think they were the most stable. It's odd that they would encounter this issue.
2) I didn't really get what "grab bag" of mouth touted best practices is. Even now typing it out it's hard to understand what that it.
3) What is the purpose is the "grab bag" practices, and how does it help entrepreneurs?
What is the problem with innovative systems and entrepreneurs?
4) I disagree with the statement the author made about long term investments not being for everyone. If some company devotes themselves to that investment, whether long-term or not, they can successfully utilize it and advance themselves as a business.
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