1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The section on marketing research questions was the most surprising to me because the questions are categorized but tend to be asking the same thing.
2) Identify at least one part of the reading that was confusing to you.
The part I found most confusing was the part about web design. In this section I didn't quite understand the connection between change in behavior and Internet marketing taking off.
3) If you were able to ask two questions to the author, what would you ask? Why?
Why do the three major factors influence the decisions made in marketing philosophy?
How does web design help the entrepreneur gather more consumers?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I disagree with a part of the current sales analysis section. Calling doesn't always give you a response, or the response you had in mind.
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